The most drastic feature of the Ford F-150 Lightning is its price

Ford is fully electric The F-150 Lightning, released by the US automaker on Wednesday, has some impressive specs: from 0 to 60 acceleration in 4.4 seconds; Enough power on board to keep the house running for three days; And a front box (things you can put in a car when it doesn’t have an internal combustion engine). But the most wonderful thing about the Lightning haul truck is what we apologize for the most shockingUndoubtedly price: $ 39,974 for base model.

This makes the Electric F-150 cheaper than nearly all electrical competitors. It is on par with Tesla Model 3 sedan, America’s most popular electric vehicle, and cheaper than the upcoming vehicle Electronic truck About $ 10,000. It is tens of thousands cheaper than Upcoming Hummer Electric And the electrical connection is from a startup that is funded by Amazon Revian.

Even more surprising: After accounting for state and federal tax credits for battery-powered electric vehicle purchases, the electric F-150 is likely cheaper than basic gas and hybrid versions. It will be cheaper, even, than some used F-150s.

It’s really a big deal for electric cars. Case for Electric car Long: it is less expensive to maintain, because it contains fewer parts; They are fun to drive; It is a critical element in combating climate change. The transportation sector in the United States contributes more than any other sector to the nation’s greenhouse gas emissions, and 60 percent of it comes from cars and light trucks, such as vans. Electrifying them, and the world is close to stave off the worst of climate change.

But the cost was always the main hurdle for my electric car curiosity. It’s hard to convince people to do new things, create new styles, and buy new products. Convincing them to do all of it, and pay more for the privilege? no thanks. Electric vehicle sales are growing in the US, but just under 2 percent of the cars sold in 2019 were electric. Sold overwhelmingly In California. Surveys for small truck owners Analyzed by NPR Found only 7 percent would pay a lot more money for a truck just for the environment.

Once electric cars cost about the same as their gas-powered counterparts, the biggest challenge in the industry will be ensuring there are sufficient charging stations.

Courtesy of Ford

Electricity stronghold The F-150 may change this account. “This sticker price will be the biggest attraction of all,” says Costa Samaras, an associate professor of civil and environmental engineering at Carnegie Mellon University who studies energy policy. “ The price is the most disruptive thing about this, as it brings in people who might have otherwise overlooked [an electric truck]. Now it’s like, “Well maybe this electrical thing can actually work.”

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