Focusing on a specific niche can help you make more money on Instagram once you do it Get the basics. One particularly profitable option is fashion, and if you understand how to start a fashion blog, you are really in business.
According to a study by influencer marketing platform Traackr, there were more than twice as many fashion influencers in 2019 as there were beauty influencers. Fashion is the most active segment on Instagram, with food topping out at an almost 2-to-1 ratio.
Getting a portion of the revenue can be tricky, especially if you’re new to the platform or don’t have a large following. But if you are already an active fashion blogger (or aspiring blogger), you can monetize your Instagram account quite easily by selling space in your feed to brands looking to collaborate with influencers. You can also make money from your blog (if you haven’t already) by using advertising platforms like Google AdSense including affiliate links.
And if you pair your fashion blog and Instagram account to offer more comprehensive marketing campaigns, you can achieve even more.
To learn how to get started, let’s take a look at some successful fashion bloggers turned Instagram influencers to get some inspiration when starting a fashion blog and Instagram feed.
Fashion blogger Julie Sarinana first started her blog, Sincerely, Joel, in 2009 when she was in college. What started as a creative outlet to get through the stress of schoolwork and tests, turned into a full-time party as her following continued to rise.
Today, Sarinana has 5.7 million followers on Instagram, and has worked with many well-known brands like Billabong, Free People and Victoria’s Secret.
In fact, Sarinana worked with Billabong on a collaboration, According to Forbes magazineShe was the most successful in Billabong women’s wear history. Sold at over 185 retailers and sold 50% of inventory in the first week. It was so successful that Billabong and Sarinana launched a second global collaboration with more items available than the first.
Jules Sarinana is not the only successful blogger/influencer/designer out there. Another big name in the industry is Wendy Nguyen, founder of the blog Wendy’s guide. After she got out of the adoption system, Wendy knew she wanted to do big things, which led her to UC Berkeley where she earned a degree in psychology.
Nguyen first gained followers on her YouTube channel with a video titled “25 ways to wear a scarf. Soon, she started her blog while volunteering to help high school-aged juvenile delinquents graduate.
Today, Tweet embed He has 1.2 million followers on Instagram. Wendy has partnered with big names like Bulgari, Ann Taylor, and even Walmart Fashion. Like Jules Sarinana, Nguyen has built a following and an empire that pays her to partner with different fashion brands.
Another big name to look at when deciding how to start a fashion blog is Chiara Ferragni. The Italian entrepreneur started her own fashion blog, blonde power, in 2009. Only two years later, she received awards from New York Magazine And the Figs are popular For her posts on her blog, which by this time were racking up millions of views every month.
Chiara Ferragni has 23.3 million followers on her Instagram account, Tweet embedAs of April 2021. It has partnered with brands such as Bulgari, Superga shoes and Lancome.
Ready to start monetizing your Instagram account? Follow these tips to get started and hopefully you’ll follow in their footsteps.
How to make money on Instagram
Depending on the following, you can achieve anywhere from hundreds to tens of thousands of Instagram influencer marketing. Top fashion bloggers and influencers like Sarinana, Nguyen and Ferragni can claim top bucks for their posts, but you can still get a piece of the pie even if you don’t have millions of followers on Instagram.
Making money on Instagram may seem like a perfect job, but it is not something you can jump into if you are not active on the platform.
Before you can start asking for free swag and money for posts, you need to build your following organically. This means finding and following users who post a lot about fashion and are in your target audience, and being an active commentator on their posts so that they return the favor.
Creating a follow on Instagram may take some time. Use the hashtag to your advantage. Create a post publishing schedule and stick to it. Make sure to post regularly and make sure your posts are published The things people want to look at. Share tips and other content your followers want to see.
Take a great picture is key, especially if you want to attract patrons into the mix. If you take great photos and share them with the world, a brand is more likely to want to recruit you to help them promote their brand than if you take a blurry and blurry photo. Create visually appealing and interesting images and be sure to engage with your audience.
Until you have a dedicated follower of your content, you probably won’t find many brands that want to partner with you on sponsored posts. To get your name out there, start tagging small to medium brands in your posts when you get to dress them up. Once you have the number of followers, it will be easier to approach them to discuss a partnership if you prove that you are a loyal customer rather than just someone looking to make a quick buck.
Don’t buy your followers
As you already know, you can pay money to increase your followers on social media platforms, including Instagram. According to HubSpotThere are a bunch of services that charge as little as $10 for 1,000 followers. If you are looking to build your profile, it can be tempting to spend that money rather than the time it takes to organically build it.
You risk getting banned completely from Instagram if the platform realizes that you have paid for your followers. Do not do it.
Fake followers won’t provide the engagement you need if you’re going to start charging for sponsored posts. The number of followers you have is just one metric that brands care about; If you have 10,000 followers but only a few interactions on each post, you won’t get much traction as an influencer.
The price of your posts
Before you start approaching brands about collaboration opportunities, you need to know what you have to charge.
Since influencer marketing is so big these days, there are quite a few platforms that can help you get started. The effect, for example, has FREE Price Map It shows you what existing influencers charge based on their Instagram followers, average post engagement rate, and their location.
perfect your presentation
Fashion brands are contacted all the time by influencers wanting to form a partnership. You need to make sure that your content and your pitch stand out against your competition.
With a platform like Effect, you can Search by brand or hashtag To see existing branded content. Once you know what brands are looking for in influencers, you can format your posts to match their audience and style. When giving a presentation for a new brand, you can use your existing posts as examples of what you can do with a paid partnership.
Use a proxy
When you get started, using a platform like Traackr or Influence can help you find your first customers and decide what to charge. But as your follower count grows, it’s a good idea to hire an agent who can advocate for you and negotiate on your behalf.
Paying for an agent will affect your earnings as an influencer, so make sure it’s worth taking this step before signing any agreements.
Get media attention انتباه
The more interest you have, the more followers you can gain and the more attractive you are to potential sponsors. If you can think of a way to get some positive press (for example, sponsoring a charity event), go for it! If a journalist calls you for an interview, be available.
Or better yet, reach out to reporters and tell your story. Help reporter outside It is a great resource to help you connect with journalists who need sourcing.
Katherine Hills is an Ohio-based British writer and editor who lives and works in the US. She holds a degree in Communication from the University of Chester in the UK and writes about finance, cars, pet ownership and raising children.