ex-president and Donald Trump decided to be the former “king of social media” this week close His blog is a month old, due to poor readership. according to analyzing by The Washington Post, Twitter and Facebook’s interactions with the blog, from Donald J. Trump’s office, plummeted from a first-day peak of a modest 159,000 interactions to less than 30,000 on the second day, and hasn’t passed 15,000 on any day since. Trump mentioned He decided to close the blog because he thinks the lack of readers makes him seem small and irrelevant.
How can someone who had more than 80 million followers on Twitter before being banned, and who remains the central figure in Republican politics, produce a blog that does not exist in the contemporary media environment? to me ForbesAnd the Trump’s blog was generating less traffic than pet adoption site Petfinder and food site Eat This Not That.
The answer to the poor performance lies in the inevitable dynamics of how today’s online media ecosystem operates and how audiences have come to interact with online content. Many of us who study media distinguish between Media “push” and “pull”. Traditional TV broadcasting is a classic “push” method, where multiple streams of content are delivered to the user’s device with little effort required on the user’s part, other than flipping the channels. In contrast, the web was initially the intrinsic means of “pull”, where the user often needed to actively search to locate content of interest. Search engines and knowing how to navigate between them effectively was key to identifying the most relevant content on the Internet. While television was a “relaxed” medium for “passive” users, we were also on the web Tell, It was a “simple” medium, where the users were “active”. Although these generalizations no longer hold, the distinction is useful for thinking about why the Trump Code has failed so spectacularly.
In a highly fragmented web landscape, with millions of sites to choose from, generating traffic is a challenge. This is why early web startups spent millions of dollars on it Super Bowl ads On tired old broadcast TV, he’s basically making use of the medium of payment to inform people and encourage them to pull their content online.
Then social media helped Web Transform From a withdrawal broker to a payment broker. As platforms such as Twitter and Facebook have created huge user bases, introduced scrolling news feeds, and developed increasingly sophisticated algorithmic systems for organizing and recommending content in these news feeds, they have become a vital means by which to gather online interest. Users have evolved, or have evolved, from active searchers to passive browsers, clicking on whatever content their friends and family put them and the platforms’ news feed algorithms in front of them. This gave rise to a crisis that is still valid “If the news is important, you will find me.” Ironically, in terms of what began as an ideal means of attraction, social media users have reached perhaps an unprecedented degree of passivity in their media consumption. Curved ‘couch potato’ turned back “Smartphone zombie.”
The failure of Trump’s blog tells us that even the kind of ardent political extremists who make up the core of Trump’s support base are so rooted in their negative social media-dependent style of media consumption that the traditional blog, is absent from social media accounts. To generate computational amplification, unable to gain a fraction of the online engagement that a single tweet can achieve. Not even most public figures can break free from the dependency on the platform that largely dictates the distribution of public attention on the Internet. If Trump’s blog can’t gain traction without direct access to tools for audience aggregation and amplification on social media, perhaps nothing can.
So, the failure of Donald Trump’s blog is another indication of the enormous power that the platform giants have over the content we consume. But it’s a reminder that we take responsibility for voluntarily ceding that power to them, and enthusiastically embrace the push model of the web via clouds. In the end, we may look back on the failure of Trump’s blog as the last and final nail in the coffin of the web archetype and the concept of the “active” Internet user.
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