Technology

Twitch is ten years old, and the creative economy is in debt


Justin Kahn, Twitch Co-founder, he just wants his favourite chess streamer to notice it. “I’m in the chat, like, I’m donating to them, hoping they’ll say my name and bad luck,” he told WIRED magazine. He’s terrible at chess, but he can’t stop watching Andrea and Alexandra Botiz Twitch. They haven’t recognized it yet. Hope they do so soon.

Twitch has been the pioneer in this digital parachute thing. More specifically, monetize it on a large scale. Exactly 10 years ago, on June 6, 2011, he launched Twitch from Justin.tv, the kind of general-purpose live video streaming site Kan had founded four years earlier. Kahn, who is no longer with the company, says he has spent years rummaging through ideas about how to get people to interact online and give each other some money. Should they have a sidebar chat room? (Yeah). (Certainly). professional potential? (Yeah). The end goal wasn’t live video; It was the economy of the creator. Subscribe to people do things.

Twitch has many legacies, from Kappa emote to Drake’s rapper It is an electronic game Stream with popular Twitch star Tyler “Ninja” Blevins. Despite this, its greatest legacy is to pioneer this comprehensive world of sponsored content and online entertainment, for both viewer and viewer.

In late 2010, Shawn “Days9” plot, frightening and attractive و Starcraft II player, assured his Justin.tv viewers that he was very nervous about loans for his grad school tuition. Fans flooded his PayPal account with thousands of dollars in days. Even after the donation drive, viewers asked him how they could provide more support. When Justin.tv rolled out Twitch as its gaming-focused arm months later, early employees asked users what kind of features they’d be in. Plaut, who migrated further, suggested subscriptions. He later said, “That made a lot of sense to me.” InvenGlobal. “Instead of the traditional media model of ‘pay first, eat second’, the support subscription model allowed everyone to watch for free and support if they wanted to.” he is May become The first Twitch partner, and a subscribe button will appear on their channel.

Supporting Twitch Streamer wasn’t like buying a Belle and Sebastian CD or even donating to the indie board game’s Kickstarter. The streaming device was there, and you would give them money, and then they would reply back to you by giving them money, all in real time. Model back: Give $5 and get shoutout. The affirmative acknowledgment tickled something in our lizard brains. Early broadcasters adopted text-to-speech software that reads, monotonously, messages associated with donations. It wasn’t long before “Please say my name out loud!” It evolved into a “bleach syrup, asshole.” Viewers wanted recognition, but also reaction. Some streamers with strong stomachs monetization of abuse, like the dunk-tank pros.

“Text-to-speech has been a huge turning point,” says Kacey “Kaceytron” Caviness, a major streaming pioneer who has been on the platform since 2013. I heard it out loud on the live broadcast. Once, in 2015, Caviness received multiple donations that duplicated the lyrics to “Woo Woo Swag” by Lil B. The troll ran for two hours and totaled $2,000. Caviness donated everything to charity.

When Twitch launched, the digital sponsorship model was entering the mainstream. They are two and five years ahead of Patreon and OnlyFans, respectively. Cam sites like LiveJasmin already exist Attract 32 million visitors per month at that time. The main difference with Twitch was the payee to payee ratio. In 2012, Twitch hosted 2,200 simultaneous live streams with an average of 102,000 concurrent viewers — or in other words, that’s 46 times as many concurrent viewers as channels. Since then, this ratio shrink Up to 25 times more viewers than live channels in 2021. (Recently, Twitch watchdog Zach Bussey pointed out that in the spring of 2021, if a viewer attracted more than six viewers, they were in the top 6.7% of Twitch creators.)





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