Technology

“Race” gives influencers something they’ve never seen before: depth


Watch the opening Scene sweats While sitting on the sofa it’s paradoxical like biting a bag of Doritos while not moving on لا peloton. Using a portable camera, director Magnus von Horn tracks the heroine of his fitness-influenced novel, Seluja Zajak (Magdalena Kolesnik) as she wows audiences during a public cardio show at a shopping mall in Poland. Her thick blonde ponytail swings rhythmically as she weaves among fans, shouting high-octane words of encouragement like a particularly toned megachurch leader. She has a body prosperity gospel, and she is a persuasive preacher. I was about to follow up.

If you’ve spent any time in the corners of the internet focused on fitness, Sylvia will be a familiar figure. In the new Von Horn movie, which hits select theaters Friday and streaming platform Moby next week, she posts home workouts to her 600,000 followers in a series of candy-colored elastane costumes. eat ready-made cereal bowls with balanced macronutrients; It will promote said cereal bowls on its social media accounts, provided that their makers have demonstrated a commitment to sustainable packaging. It’s slim and pretty, the kind that always seems to be lit by a circular light, but it’s clever enough to allow its shiny facade to drop occasionally to reveal some human weakness. (She really wants a boyfriend.) Its advertisers don’t like these organized glimpses of fragility, but that doesn’t matter – fans do.

Influencers are often portrayed in books, films, and the media as evidence of a creeping and pervasive cultural reproduction. Relying on followers for validation and attention becomes shorthand for societal rot. Gia Coppola’s last movie the current He tries to criticize online celebrities in a thread about a filmmaker who helps a charismatic person become a viral prankster. It doesn’t work, though; The story may also have been written by a bot that exclusively fed cautionary op-eds about Logan Paul’s corruption. (Plot summary: “Internet fame is bad.”) Not that transmitting influential culture Need to be accurate. Lee Stein’s last novel self care provides a Sarah’s Anatomy From #girlboss, and Beth Morgan’s upcoming novel a touch of jin It is a cruel horror comedy about the perils of Instagram acquisition. The first influential spelling was in 2017 Ingrid goes west, a ruthlessly funny girl who combines desperate fan Ingrid (Aubrey Plaza) with bohemian-chic lifestyle expert Elizabeth Olsen. These characters are large-scale archetypes – the basket case and the princess – but the movie doesn’t go into psychological realism. It’s a misrepresentation of a certain millennial scene in Southern California.

sweats Don’t try to fit in with this new set of influencer spells in her favour. Instead, it offers something new: a refreshingly layered personality study of a person’s type that often goes too short. She is not so much interested in judging Sylvia as in checking the superficial lines of her world to allow profound loneliness to surface.

After her kinetic opening performance, audiences see Siluya’s energy levels drop, but that’s not the case for the two-faced artist getting stuck backstage. Rather, it is an image of a person who derives his identity from the feedback loop between himself and her followers; Her enthusiasm is real, only limited. With a different actress, Siluya may have turned out to be a more cynical person, but Kolesnik makes her into a raw nerve, so well-intentioned that her narcissism is a tolerable flaw. She recounts her days on her phone screen running errands in her car and lounging in her sleek, modern apartment, appearing more relaxed while addressing her unseen audience.



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