Your heart races when you spot the package at your door. You open the box and stare at the contents inside. But it’s not just the new dress from your favorite old seller that impresses you.
The dress comes flawlessly draped and hand stamped with the brand’s logo. Inside are some stickers and a handwritten thank you letter from the shop owner. And you’re looking to buy something else if you didn’t know you were going to get a birthday card for another reason.
As an online entrepreneur, don’t you want to create that kind of loyalty?
There are many ways to create a successful online retail business. We wrote about how to take it Pictures that will sell products He gave advice on how to make it More money from Craigslist. This piece discusses ways you can make your product an experiment with packaging.
7 ways to decorate your packages
Part of selling any good product online is creating an unboxing experience. When customers spend money on something they won’t originally see in person, opening the package is special.
And for online sellers who want to stand out, packaging and displaying is one way to get your customers to remember your store — not just for the items you sell, but for the experience you provide.
But for those of you who don’t know where to start or who doubt your ability to increase your mailing experience, we’ve got all the advice you need.
1. What do you want to get in the mail?
If you are starting from scratch, the best question to ask yourself is: How would you like to receive a parcel by mail? Are there any local stores that have standout covers or presentation?
What are the most important parts of the experience for you: the brand’s attractive packaging and communication and marketing, the colorful, themed packaging for individual items or a fun box with some free samples thrown in?
Remember that cohesion is important. If you are a brand with a constant following, you will need to provide a customer experience that you can repeat over and over again. If you consider extravagance and luxury, you may have trouble replicating the aesthetic in the future.
2. Make it an experience
Jennifer Robinson owns blue peonyLangley, Washington, Inc. is a home goods, accessories and sundries business with both an online store and a physical store. She has honed her display practices over the years.
But one of Robinson’s unique packaging experiences doesn’t come from her own store. I once received a package with an envelope indicating that a person should throw its contents into the air when excited. Inside were scraps of paper. I loved the interactive element and the fact that the package was giving her something to do – in a controlled environment.
Some business owners choose to include candy or small trinkets with their items. Thinking about your customer’s emotions and actions is something that can go a long way toward growing a brand. After all, Robinson still remembers that experience.
3. Brand is the key
If you’re a handmade brand with an aesthetic that’s more independent than completely polished, Robinson has a top tip: invest in a stamp with your logo. Every box you send comes hand-stamped with its logo and business details.
Buying a stamp that can be placed on plain boxes or brown paper bags is much cheaper than the alternative: hand-printed boxes. But when designing a stamp, try to keep the information according to what you think won’t change much, such as a trade name or trade name, rather than things that might look like a title.
4. Wrap it as a gift
Robinson has a standard system for each of their items. You wrap everything in tissue paper and then line the bundle with salvageable fabric scraps from previous projects. Texture is another way to provide an experience – the customer takes time to decode the object, which leads to anticipation.
5. Include a handwritten note
There is strength in the handwritten note. This is especially true in our digital world. Robinson began her career at Brooks Brothers, which checked on her the importance of sending a note with every package. She thought to herself if a national company could do this, they could just as well.
Each package you send comes with a personal note with a comment about where the customer is or even a story about what they bought.
She found that feedback builds a relationship with her clients. People tend to write back via email explaining how they found her business or whether the item they’re buying was a gift. Creating this bond is a great way to keep customers coming back for more.
6. Give a gift to old customers
And for those who are already returning as repeat customers for a long time, Robinson throws in small gifts as a token of thanks. She might place a pot holder, bookmark, or even free samples from her husband’s skincare line. It’s a small investment, but it’s about the reward.
“It doesn’t cost me much, but it does help get customers’ attention,” Robinson says.
7. Posters are built into marketing
If you order from your local independent store or from a large scale beauty chain GlitterYou may have got free logo stickers with your order. Labels, like the seal on the packaging, are an easy way to promote your brand as an ethical principle to your customer – and the people your customer knows.
Labels are meant to be seen, so if your brand logo is affixed to a laptop or water bottle, people may start to wonder about your store. It’s a fun and organic way to spread the word.
Writer Elizabeth Degenes is a contributor to The Penny Hoarder, and often writes about selling merchandise online through social platforms. Her work has appeared in Teen Vogue, Smithsonian Magazine, and the Tampa Bay Times.