Technology

Amazon After and Olive are trying to improve the Amazon experience


day 20 amazon His birthday, in 2015, the e-commerce megalodon celebrated the way most twenty-somethings do: with a giant garage sale.

Okay, so most 20-year-olds probably don’t celebrate their birthdays with a garage sale. But Amazon He says in the company’s blog that the impetus for the first ever Prime Day was to celebrate this Christmas and “Continue to innovate on behalf of the client.In fact, Prime Day was actually a shrewd scheme for Amazon to purge its channels of excess inventory, and to manufacture a shopping holiday that had become big enough to rival Black Friday and Internet Monday.

Now another day comes and goes, or days – Mondays and Tuesdays. And in the United States, our purchases of pandemic panic a year ago have given way to holiday BBQ and sunbathing kits. Now is probably not the best time to judge anyone for a bargain for an OXO dish brush or gym equipment your child has been keeping an eye on. But it’s okay to judge Amazon. Because what if it was just Amazon shopping التسوق Best? Or if, in a quarterly crunch, Amazon decides they want to help you unpack your stuff instead of buying more stuff?

This is one of the lofty buildings behind Amazon After, a concept implementation created by experimental designer Scott Amron. Previous Amron concepts include everything from a water fountain and toothbrush combo to stylish fridge magnets to soapy fruit labels. (He also does design work for larger companies.) Amron doesn’t want to completely redesign the shopping experience on Amazon, despite valid criticisms that Amazon.com has become “broken marketA confusing mess of private label Amazon products mixed in with third-party items. Amron just wants to re-engineer reselling on Amazon.

About six years ago, an unused coffee maker — a gift sent to Amron and his wife via Amazon — prompted Amron to think of new ways to “sell, donate, recycle, or even rent things you bought on Amazon, to help preserve on your things from landfills.” The advent of the Internet of Things, and the inevitability that all of our products will one day be connected, helped crystallize Amron’s idea: since so many products connect to applications, it wouldn’t be too difficult to trace a product’s life, its use, even its location. He wanted an app that understands that a similar new coffee maker has not been used, and constantly tracks its resale value. Make it cool app Easy for resale. And what if the platform on which the resale takes place is Amazon?

Imron got a job in construction amazon yetIt was revealed publicly only a few months ago. The concept app mimics the look and feel of the existing Amazon app, right down to the smiling arrow below the word “After.” The idea is: Amazon already knows what you have — the company collects a surprising amount of data based on both your purchase history and your browsing habits — but something like Amazon After might use the same data to help you resell it. The concept app shows you the total value of each item you purchased on Amazon, then suggests “Afterlife” options. People can bid on your items even before they are listed, which can lead to resale. You can ask Alexa to start the sale for you, for example, “Alexa, sell my coffee machine.”

In Amron’s imagination, the app will serve not only people who are looking for a good deal on a used item, but also people who are less interested in reselling something at a higher price than a dollar. “They just want to know they’re not going to the landfill,” he says. In other words, Omron indicates that Amazon actually sells customers on its services, based on the information it has about your purchases. In his vision for a smarter Amazon, this data will be used for resale rather than being sold. (You can’t download the app yet, but you can subscribe amron site To be notified if and when Amazon gives its consent and allows the app to actually release it.)

There’s an obvious flaw with the Amron concept: swaps and resales are really technical options on Amazon.com. In fact, the company has been running a barter program since 2011. But the categories of items that can be traded are limited — think Echo devices, Kindle e-readers, Bluetooth speakers and headphones, phones and game consoles from select manufacturers. Payment comes in the form of an Amazon Gift Card, so that the customer can… shop more on Amazon. Products that are not eligible for exchange may be sent for recycling.



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