Juul Pays $40 Million to Settle Teen Vaping Claims in North Carolina

North Carolina has become the first US state to reach a settlement with Juul over the company’s role in promoting e-cigarettes among young people.

Juul will pay $40 million and make “dramatic changes to the way it conducts its business” as part of the approval order, according to a statement Monday from the office of Josh Stein, the North Carolina attorney general.

For many years, Juul has targeted young adults, including teenagers, with a highly addictive e-cigarette. It sparked and ignited the vaping epidemic among our children, an epidemic you can see in any North Carolina high school.”

Juul has helped promote the use of e-cigarettes as an alternative to traditional cigarettes, but has been hit with allegations that it spurred an increase in e-cigarette use among young people by directing its marketing to them, and that it failed to warn them. about possible damage.

In addition to North Carolina, attorneys general in 13 states and the District of Columbia have also sued Juul over its marketing claims, including in California and New York. Last year, a group of 39 states announced a coordinated investigation of Juul’s marketing practices.

Juul said in a statement that the settlement with North Carolina was “consistent with our ongoing efforts to reset our company and its relationship with our stakeholders, as we continue to combat the use of minors and advance the harm reduction opportunity for adult smokers.”

As part of its agreement, Juul will pay $40 million over six years to fund programs to help people quit e-cigarettes and prevent addiction, among other research.

Juul has also committed to changing its business practices in the state in order to avoid attracting young people, including no marketing aimed at people under the age of 21 and tighter restrictions and verification requirements for online sales as well as those in physical stores.

In recent years, Juul has faced a violent political backlash and Regulatory audit on the marketing and health effects of its products. According to a person familiar with the situation, litigation concerns were a cause of Tobacco Group PMI in 2019 stay away from conversations for a $200 billion merger with rival Altria, which paid $12.8 billion for a 35 percent stake in Juul in late 2018.

After merger talks collapse, Juul I fixed my steering, and Altria, the maker of Marlboro cigarettes, later had to cut their investments by billions of dollars.

The 2020 National Youth Tobacco Survey, conducted by the US Drug Regulatory Agency and the nation’s largest public health agency, showed that of the 4.47 million young people who use any tobacco product, 3.6 million were using e-cigarettes. However, this was 1.8 million younger Americans who use e-cigarettes compared to 2019.

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